What AI Can Actually Do for Your Marketing (and What it Can't Do)

It's been less than a year since OpenAI launched the public experiment of ChatGPT, and already it seems the entire world has been turned upside down. This technology is powered by a Large Language Model (LLM) that as it continues to advance is proving more and more powerful. What used to be science fiction is now part of everyday life, and many of the existential concerns written about in your favorite sci-fi novel are being confronted in the modern workplace.With all the prognostications being thrown around, it's hard to sift through the noise and figure out how your business can actually start engaging with these systems. In this session, we'll take a broader view of the philosophy behind what AI can (and can't do) and then get more practical by showing ways that businesses can start using these tools to create effective marketing.You'll leave the session excited about the potential of AI for your business, a better way to encourage your team and help them grow through this revolution, and ideas on how to start using LLMs and other AI tools today.

This session takes place at TechArtista UCity, 725 Kingsland Ave Suite 100, University City, MO 63130.